Big-name chains gain foothold in China, Southeast Asia as incomes rise

TOKYO/SHANGHAI/BANGKOK -- Japanese furniture retailer Nitori Holdings and European rival IKEA are racing to expand their presence in China and Southeast Asia, where a growing middle class is creating a boom in home decor. Cupboard

"Products here are priced well for their quality," a shopper at a Nitori store in Shanghai said in early December. "I live close by, so I come here every time the seasons change."

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